4A’s Unveils New Logo Reflecting Industry Collaboration and Innovation

Earlier in 2023, the 4A's initiated a logo competition that welcomed submissions from individuals across its member agencies. The call for entries generated an impressive response, with 83 unique submissions received from 35 talented individuals representing 10 different agencies.

After careful consideration, the winning design was chosen, a creation by Malith Rajitha from Loops Integrated. The 4A's Board collaborated closely with Mr. Rajitha to fine-tune the design, ensuring that it resonated with the organization's values and aspirations.

The inspiration behind the logo lies in the diverse journeys that agencies navigate on their path to fulfilling their unique purposes within the industry. Symbolizing collaboration, inspiration, and healthy competition, the logo portrays the interconnected paths of different agencies. It highlights how these journeys converge to shape the Sri Lankan advertising landscape and underscores the 4A's mission of uniting agencies to collectively build the industry's values and future prospects.

The grand unveiling took place at the 4A’s World Ad Masterclass showreel event, where industry professionals gathered to witness the momentous occasion. The event served as a platform not only to reveal the new logo but also to acknowledge and honor Malith Rajitha for his outstanding contribution.

The redesigned logo stands as a visual representation of the 4A's dedication to fostering collaboration among agencies, promoting innovation, and steering the Sri Lankan advertising industry toward a vibrant and collective future. As the industry evolves, the 4A's remains committed to uniting agencies, creating a cohesive community, and shaping the path forward for advertising in Sri Lanka.